From June 1941 until 1949, purchasing new clothes was rationed in Britain. A short film was made by the Ministry of Information in 1943 called Make Do and Mend.

This was part of the Government’s campaign urging people to repair, reuse and reimagine their existing clothes during the War. Because all the cloth was going to make millions of uniforms, handmade and hand-repaired clothing became an essential part of wartime life.

This inspired people to be more resourceful, we can learn from this as we recycle and reducing waste today.